Shopping Spots ParisParis Chanel
Wallets is one of the world's best shopping destinations. Though you can
always rely on the city's numerous glitzy storefronts and luxury shops, we
highlight five of the hottest retail spots that you won't find in your
run-of-the mill travel guide.Version Vendome and Kreon, 1 bis, place de
ValoisThis modern lifestyle-design outpost sits in the middle of the French
Ministry of Culture's compound on place de Valois. Opened just a month ago, the
spatial collaboration between Version Vendome and Kreon is already busy catering
to Paris' plugged-in architects and designers. On the showroom floor, Version
Vendome offers contemporary furnishings Chanel
Wallets , including wooden tables with sinuous lines, cubic chairs embedded
with nails and baroque-inspired, red resin chandeliers. Kreon‘s products,
however, are less obvious. The Belgian company's architectural lights hover from
the ceiling, enhancing the ambience of the space instead of competing for
attention. If you're a serious shopper, Kreon's subtle illumination may already
be familiar—Stella McCartney, Chanel and Colette stores are all outfitted with
them. According to our insider sources in Paris, Hedi Slimane and Karl Lagerfeld
are also fans of Kreon.7L, 7 rue de LilleSpeaking of Mr. Lagerfeld, if you're
interested in what stimulates his mind, head to 7L, not Chanel
Wallets. Lagerfeld, a self-proclaimed bibliophile, owns this Saint Germain
bookstore, which houses a discerning collection of books and magazines. Art and
photography tomes from established fashion photographers such as Peter Lindbergh
as well as edgier artists like Gregory Crewdson surround the mirrored walls. On
the waist-high tables lay diverse architecture, travel and furniture books, and
the magazine racks offer art pubs like Fotografie and Frieze. There's also a
fine selection of novels, if you're more fiction-minded. Considering that
Lagerfeld has a glamorous hand in all of it, the store's atmosphere is
refreshingly unpretentious.Mona, 17 rue BonaparteA few blocks away is unassuming
womenswear shop Mona.
Although it opened four years ago Chanel
Wallets , the store doesn't have a website—a prerequisite of modern retail
practice—and isn't well publicized. But this modesty makes it the perfect
antidote to the glitzy Dior and Louis Vuitton stores up the block. Reminiscent
of Kirna Zabête in New York, the store has a potent mix of merchandise that will
please even the pickiest of shoppers. There are girly frocks from Stella
McCartney, sleek Lanvin silk shifts, pleated chiffon dresses by Derek Lam, knit
swimwear from Missoni and Charles Anastase's coats. On the accessories front,
the store stocks coated canvas totes from Lanvin (a must-have for spring) and
Bottega Veneta‘s Intrecciato clutches. And ladies with a shoe fetish, hold your
breath: Mona has one of the best selections of Pierre Hardy in town.Jerome
Dreyfuss, 1 rue JacobJerome Dreyfuss has taken several turns on the fashion
merry-go-round, finally settling into the cozy niche of luxury handbag design in
Chanel
Purse Forum 2002. His soft, supple leather bags come in a selection of
colors and exotic skins that make Parisian girls go gaga. But eco-conscious
fashionistas will be delighted to know that Dreyfuss has also launched
Agricouture, a label that respects the leather-making process, paying extra
attention to every step, from the breeding of the animals to the dyeing
procedures. With an opening slated for Monday March 10, his new, freestanding
boutique will be located at 1 rue Jacob—if the address sounds familiar, that's
because it's right next door to the shop of Isabel Marant, his fashion designer
wife.Shimji, 7 rue du PercheWe wrote about this unisex boutique when it opened
over two years ago, and it continues to be a favorite stop in the upper Marais
area during our jaunts to Paris. Chanel Purse
Forum And now that the neighborhood is filling up with contemporary,
Sentier-type stores, Shimji's well-edited selection of edgy Japanese and
European designers—including including Kiminori Morishita, Share Spirit, Petar
Petrov, Numero 10 and Piero Guidi—is a welcome alternative. Rival L'Eclaireur
may be rapidly expanding, but Shimji still holds its own as one of Paris' prized
destinations.
The videos capture the essence of the fragrance from its genesis to its muses
who have embodied the perfume since it was first created (see story).In Chapter
Two, Chanel
Purse Forum invited consumers to learn the intimate history of its N°5
fragrance through a video featuring Marilyn Monroe.The “Marilyn and N°5 – Inside
Chanel” video released Nov. 16 was be shown on the label’s Web site and YouTube
channel. Chanel continued to push the campaign through its digital properties
(see story).There will be at least 10 different themes in total, so there is
still more to come in this series.The series helps Chanel add value to its brand
by highlighting its successes throughout history.“Chanel has been creating this
video series as an outlet to convey its successes through the visual timeline,”
Ms. Strum said.“This strategy makes the brand more aspirational and desirable
for consumers,” she said.
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